Hey Talha

Sign in

Use your dashboard access details.

Admin settings

Set the CPL KPI and approved Creative Bank target for each client.

Health thresholds

New idea

Capture the concept and its source of inspiration. New cards begin in Idea.

Owner

Submit for review

Add the finished creative from Ad Nova. Your inspiration reference stays unchanged.

Send back to Cooking

Add concise feedback for the Creative Strategist.

Mark Live

Add to Watch after it has been launched in Meta.

Delete task?

“” will be permanently removed from the pipeline.

Add client account

Meta connection

Your access token stays only in the private .env file on this computer. A connection test only reads the ad accounts available to that token.

Add team user

Admin profile

Update how your profile appears to the team.

Confirm action

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Automatic classification

Watch uses each client’s existing CPL target and health thresholds. The ✦ mark means the label was assigned automatically.

Winner

Minimum spend and Green CPL.

Average

Minimum spend and Orange CPL.

Loser

Red CPL, or zero leads after the zero-lead spend threshold.

Inconclusive

Old enough with spend below the low-spend threshold.

Anything else remains Not enough data until it meets a rule. Manual selections replace the automatic label until reset.

Automatic classification rules

Set conservative thresholds for Watch. Changes apply to future automatic classifications; existing Learnings remain unchanged.

Guardrails: Winner / Average spend must be €20–€500; zero-lead spend cannot exceed it; Inconclusive spend must stay below it.