Account health 📊
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Ad spend · Last 30 days—
Leads generated · Last 30 days—
Blended CPL · Last 7 days—
Portfolio health · Last 7 days
Client performance
Compare current CPL against each account’s agreed target.
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Good Okaish BadBased on the most recent 7-day CPL.
| CLIENT ACCOUNT | CREATIVE BANK | CPL KPI | LAST 30 DAYSBaseline CPL | LAST 14 DAYSMid-term CPL | LAST 7 DAYSCurrent CPL | LAST 3 DAYSLatest CPL | LEADS Last 7 days | HEALTH |
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Creative strategists with access to the account-health dashboard.
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